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Businesses We Love

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Nicole Leinbach Reyhle

Founder & Chief Retail Lover

Founder Nicole Leinbach Reyhle has worked on retail floors, in buying offices, as a vendor rep and in retail and wholesale marketing environments since she was 15 years old. Countless trades shows, buy meetings and store visits later, Reyhle began supporting vendors in 2007 with their efforts to get products on retail shelves through the creation of buyers packets – marketing materials specifically designed to communicate to retail buyers. While she’s obsessed with retail at large, Reyhle has a sweet spot for indie businesses – particularly those that are retailers themselves or selling to them. When she’s not working with vendors, she’s busy researching and writing for Retail Minded Magazine – the nation’s only retail lifestyle publication – which she is also the founder of. While her downtime’s limited, it’s well spent with family, friends and wine. .. lots and lots of wine.


David Nawrocki

Chief Design Dude

David Nawrocki began his career in retail… well, never. Reyhle’s former locker buddy from their high school days (just a few lockers apart from each other) later became a client who needed a buyer’s packet for his growing business. Fast forward to today, and Nawrocki’s Studio Effect photo services were the missing pieces to the buyers packet puzzle – allowing vendors to get professional photography without a professional photo studio or fancy price tags. His love for vintage cars, education in architectural and landscape design and passion for Chicago sports makes him the perfect design freak for our vendor and retailer needs – never missing a beat when it comes to attention to detail, professional quality and precise delivery. When Nawrocki’s lucky enough to have a day off, you can find him hanging with his family… or racing cars (we’re pretty sure there’s equal love there).